Project Overview
W Hotels is an upscale lifestyle hotel chain owned by Marriott International that is marketed toward a younger age group.
We helped the W Hotel elevate their iconic brand by uniting them with the annual Fashion Week event in New York City. We created branded marketing materials and digital communications to inform visitors of marquee events, the best place to spot fashion icons and where to eat during it all.
My Contributions
Headed the team to win the business through proposal writing and client pitch.
Led the design team from discovery through design to hand off to the development team.
Deliverables and Tasks: Interviews, personas, competitive analysis, sitemaps, wireframes, user journeys, mood boards, design direction
