JIA Group

Proof of Concept - Dining Experience App
The Ask
Create a digital platform that enables customers to bring the experience of JIA Group's Michelin Star restaurants to the home.
Project Overview
JIA is a global hospitality group in Hong Kong that is internationally praised for executing spaces and experiences rooted in style, substance and authenticity.

We worked with JIA on developing an online platform that mixed the ease of a food delivery service with the immersive experience of 5 star dining - complete with haute cuisine, table settings, server staff, and any and every aspect that might bring the restaurant experience home.
My Contributions
Headed the team to win the business through proposal writing and client pitch.

Led the design team from discovery through design.

Deliverables and Tasks: Interviews, competitive analysis, sitemaps, wireframes, user journeys, mood boards, look and feel
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