Project Overview
Victoria's Secret worked with us to develop this application that delivers exclusive shopping deals, news and video directly to users. The app connects loyal shoppers who are brand enthusiasts to learn about inside deals and new products before they are open to the general public. It helps Victoria’s Secret gather advanced analytics on demand for specific products before they hit the general market.
My Contributions
Headed the team to win the business through proposal writing and client pitch.
Led the design team from discovery through design to hand off to the development team.
Deliverables and Tasks: Interviews, personas, competitive analysis, sitemaps, wireframes, user journeys, prototype, look and feel, documentation
