Project Overview
BlueLine rents construction equipment to contractors and retail consumers. Equipment includes aerial lifts, backhoes, skid steers, generators, and more.
BlueLine had just rebranded from Volvo Rents and was working to overcome a negative sentiment that Volvo equipment was not dependable. They added a new fleet of equipment and were positioned to re-enter the market as a new kind of construction equipment rental company.
My Contributions
Headed the team to win the business through proposal writing and client pitch
Lead the design team from discovery through design to hand off to the dev team.
Deliverables and Tasks: Interviews, personas, competitive analysis, sitemaps, wireframes, user journeys, mood boards, look and feel, documentation
